tiktok
How Vaseline Puts Creators At The Centre Of Its Innovation Roadmap
Vaseline Originals campaign.VaselineVaseline, a 155-year-old heritage brand, is outperforming startups on TikTok. The petroleum jelly brand was formulated by a young chemist, Robert Chesebrough, who observed oil rig workers...
These Co-Workers Turned a Viral TikTok Into a Dog-Friendly Side Hustle. It Made $456K in Year 1 — Now On Track for $15M: ‘Should Have Quit My Day Job Sooner’
Key Takeaways Bapu and Wilson raised $160,000 on Kickstarter to help bring their side hustle Houndsy to life. Both co-founders quit their 9-5 jobs by 2023 to focus on...
ByteDance Sells Majority of TikTok to U.S. Investors
After six years of uncertainty, TikTok finally has a deal. TikTok announced Thursday that ByteDance struck a deal with non-Chinese investors to create a new U.S. TikTok. Oracle, Emirati...
Cottage Cheese Brand Rides TikTok Boom to $500 Million Deal
Cottage cheese has become a cottage industry — literally. Private-equity firm L Catterton just struck a deal valuing Good Culture, a cottage cheese maker, at more than $500 million...
TikTok Is Now the Top News Source for Young People
Where are young people getting their news? The same app that brought us sea shanties and dance challenges. According to new Pew Research Center data, forty-three percent of 18-...
TikTok Signs $14B Deal to Sell U.S. Operations
After years of threats and legal battles over Chinese ownership, TikTok finally blinked. The social media giant signed a deal to sell its U.S. operations to a joint venture...
I Tested TikTok Ads — These 5 Lessons Shocked Me
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways TikTok ads now offer low-budget, AI-optimized campaigns that generate affordable, high-quality leads. The platform’s new search ads and short-form...
‘Elevator Pitch’: Does Being a Hit on TikTok Equal Big Business?
Key Takeaways Investors want to see that you are gritty and can persevere in difficult times. Don’t forget to include your ask in your pitch — investors have to...
