The Entrepreneurs Weekly
No Result
View All Result
Thursday, May 22, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

This Iconic Halloween Candy Is Falling Out of Favor | Entrepreneur

by Brand Post
October 31, 2023
in Business
0
This Iconic Halloween Candy Is Falling Out of Favor | Entrepreneur
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


This Halloween, people are going loco for cocoa. Milk chocolate is far and away the most popular item on the fright night menu, according to a study by Nielsen IQ. Americans buy more chocolate candies than all other competitors by a 2:1 margin. In fact, chocolate makes up 65% of the overall $3.7 billion candy business.

But there is one classic candy item that consistently appears to be losing favor. Candy corn. Those orange, yellow, and white kernels have dropped in sales every year since 2018, reaching an all-time low in 2022. Meanwhile, sales of upstart candies such as gummies and marshmallows have increased 30%.

Why Candy Corn is Collapsing

Candy corn is as synonymous with trick or treating as pumpkins and witches, so why are people souring on the confection?

“Either people love it or hate it,” Beth Kimmerle, founder of found industry data company Attribute Analytics told CNN. She says the marshmallowy vanilla taste has not aged well.

Earlier this year, her company performed a flavor profile in which a taste panel described Candy corn’s flavor as “sweet” and “chemical.” Meanwhile, Gummi Bears were described in much more favorable terms. “Gummies bounce around playfully in your mouth while you’re chewing, and they dissolve,” Kimmerle said. However, Candy corn is chewy and sticky and lasts a while.

Where Does Candy Corn Come From?

Candy corn has a storied history. It was invented in 1883 by George Renninger, a candymaker at the Wunderlee Candy Company in Philadelphia. It was called candy corn because the colors represent the various colors of a kernel of corn. Later, The Goelitz Confectionery Company brought candy corn to the people. The company is now called Jelly Belly Candy Co.

The current leader in the candy corn game is Brach’s, which churns out 30 million pounds of the stuff every year. While revenue from Brach’s candy corn has increased for the last few years, the total units sold have decreased, indicating that the revenue surge has more to do with the price increase than popularity.

Still, people managed to plop down $30 million last year on candy corn. Is it a hate buy?

“I would put it in the category of something that people feel compelled to buy because of the nostalgia factor,” Kimmerle explained.



Source link

Tags: Business NewsCandyentrepreneurFallingFavorHalloweenIconicNews and Trends

Related Posts

TikTok Layoffs Hit E-Commerce Division in US, TikTok Shop | Entrepreneur
Business

TikTok Layoffs Hit E-Commerce Division in US, TikTok Shop | Entrepreneur

May 21, 2025
Instagram Head Adam Mosseri Experiences Google Phishing Scam | Entrepreneur
Business

Instagram Head Adam Mosseri Experiences Google Phishing Scam | Entrepreneur

May 21, 2025
Does Amazon Owe You a Refund? Here’s What to Know. | Entrepreneur
Business

Does Amazon Owe You a Refund? Here’s What to Know. | Entrepreneur

May 21, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
TikTok Layoffs Hit E-Commerce Division in US, TikTok Shop | Entrepreneur

TikTok Layoffs Hit E-Commerce Division in US, TikTok Shop | Entrepreneur

May 21, 2025
Instagram Head Adam Mosseri Experiences Google Phishing Scam | Entrepreneur

Instagram Head Adam Mosseri Experiences Google Phishing Scam | Entrepreneur

May 21, 2025
Does Amazon Owe You a Refund? Here’s What to Know. | Entrepreneur

Does Amazon Owe You a Refund? Here’s What to Know. | Entrepreneur

May 21, 2025
Challenge Island Franchises Inspire Young Minds To Grow | Entrepreneur

Challenge Island Franchises Inspire Young Minds To Grow | Entrepreneur

May 21, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In