Marketing Strategies
3 Marketing Fails That Demonstrate The Importance of Fundamentals
Opinions expressed by Entrepreneur contributors are their own. The temptation to find a simple solution to the ever-more-complex initiative of marketing growth is strong. Explore an effective website for...
Why Small Businesses Should Work Twice as Hard to Crush It on Social Media
Opinions expressed by Entrepreneur contributors are their own. While small businesses struggle to make social media marketing work for them, big companies have it easy. They can just get...
Organic vs. Paid Acquisition: What’s Best For Your Business?
Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices...
7 Marketing Strategies You Need to Succeed
Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the "plan identifying what marketing goals and objectives will be pursued to sell a particular product or...
3 Authentic Ways Brands Can Celebrate Black History Month
Opinions expressed by Entrepreneur contributors are their own. Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as...
6 Ways to Get More Value Out of Your Earned Media Coverage
Opinions expressed by Entrepreneur contributors are their own. Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even...
5 Marketing Strategies That Work Even in Uncertain Times
Opinions expressed by Entrepreneur contributors are their own. The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing...
2 Key Tactics to Increase Brand Awareness and Credibility
Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it's frequently difficult to stand out amongst the...
