Marketing Strategies

Entrepreneur | How to Avoid a Downfall Like Toys
Opinions expressed by Entrepreneur contributors are their own. Toys "R" Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities...
Entrepreneur | 7 Ways to Integrate PR Into Your Daily Marketing Activity
Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There's one strategy that goes beyond the reach of ads or...
Entrepreneur | Redefining Customer Engagement in a World Where Data Privacy Reigns
Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time...
Entrepreneur | AI May Add More Value to Marketing Than Human Brains
Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down...
Entrepreneur | Why You Must Rethink Your Marketing Strategy in 2023
Opinions expressed by Entrepreneur contributors are their own. We're just over one month into 2023, and we've already seen a lot: Changes and layoffs in big tech, ChatGPT and...
Entrepreneur | 5 Powerful Ways to Humanize Your Brand
Opinions expressed by Entrepreneur contributors are their own. American businesses spend between 8% and 10% of their revenue on different types of marketing every year. Marketing is a significant...
Entrepreneur | How To Start Your Ideal Business in 7 Steps
Opinions expressed by Entrepreneur contributors are their own. In my 33 years, I've started around ten businesses, so the following list is coming from the trial and error process...
Entrepreneur | 5 Ways to Freshen Up Your Restaurant Franchise Marketing
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your franchise in 2023, the same old, same old, won't cut it. Times have changed, and...
How eBooks and Whitepapers Are Changing the Game For Startups
Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the...
Why You Shouldn’t Drop Your Marketing Budget in a Recession
Opinions expressed by Entrepreneur contributors are their own. When the economy takes a downturn, and the word "recession" is uttered in executive offices across the country, there is often...