Brands
The Step-by-Step Strategy Top Brands Use to Secure Domains Without Tipping Off Competitors
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Revealing your identity during a domain negotiation can inflate prices, attract competitors and compromise your brand strategy. Anonymous domain...
Your Brand Needs to Be Easily Recognizable — Here’s Why
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Establishing trust through consistency and transparency is vital for gaining customer confidence, especially among younger consumers. Creative approaches and...
How a Smart Marketing Plan Turned One Brand’s Emails Into $47,000 in Revenue | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Planning isn't sexy. It doesn't trend. No one's going viral for updating their content calendar or plotting campaign touchpoints.But here's the...
Taylor Swift and Amazon’s ‘Antifragile’ Secret to Business Success | Entrepreneur
If you've had internet access since 2005, you're familiar with Taylor Swift.Image Credit: Gilbert Flores | Getty Images The superstar musician is the most-streamed artist in the world. She...
I’ve Scaled Premium Brands Before — Here’s How to Grow Without Compromising Quality | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Bigger isn't always better. When scaling a service business, don't make the mistake of focusing on growth for growth's sake, overlooking...
How the CEO of Moët Hennessy NA Is Modernizing Luxury Brands | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I sat down with Chris Gabaldon, CEO of Moët Hennessy North America, who is just over a year into his role....
The Secret Behind This Viral Bagel Brand’s Franchise Boom | Entrepreneur
PopUp Bagels, the "Not Famous But Known" brand, has built a cult following with its unique approach to bagels: They're only served hot and sold in packs of three...
How Legacy Brands Can Stay Relevant and Thrive | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Barbie just had a billion-dollar year. DeLorean is back in production — but in truth, it never really left, with decades...
