Rao's Is Dropping Limited Edition Loungewear for the Holidays | Entrepreneur

Rao’s Homemade wants its customers to be comfortable while eating comfort foods this winter.

The Italian food brand is releasing a limited-edition velour tracksuit inspired by its iconic red sauce, complete with a red zip-up hoodie with a bedazzled Rao’s logo on the back with matching lounge pants. The set costs $150 and will be available on Rao’s website beginning December 1 for a limited time.

^{Courtesy of Rao’s | Rao’s velour tracksuit.}

Charles Rao opened his eponymous restaurant, Rao’s, in Manhattan’s East Harlem neighborhood in 1896, and its still open today, according to the company. Although most of the tables are claimed by regulars, the restaurant is known to cater to celebrities such as Martin Scorsese, Billy Joel, and Jimmy Fallon. The restaurant’s clientele has become as famous as the meatballs, making it nearly impossible to nab a reservation.

The brand began packaging its red sauce in 1992 and since has expanded to dry pasta, soups, and other sauces.

In August 2023, Campbell Soup purchased the maker of Rao’s products, Sovos Brands, for over $2 billion, according to NBC News. At the time of the sale, Rao’s accounted for 69% of Sovos’ $837 million in adjusted net sales in 2022.

^{Courtesy of Rao’s | The Rao’s tracksuit features a rhinestone logo on the back.}