The Entrepreneurs Weekly
No Result
View All Result
Monday, June 2, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

This Common Branding Mistake is Holding You Back From More Customers | Entrepreneur

by Brand Post
May 29, 2024
in Business
0
This Common Branding Mistake is Holding You Back From More Customers | Entrepreneur
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


Will people buy cheap food to help save the planet? The answer is yes — and no.

This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by date, places it in refrigerators at more than 2,000 grocery stores, then sells the food to users at a discount. Since launching in 2016, it’s diverted more than 90 million pounds of fresh food and saved shoppers more than $200 million.

But when chief customer officer Jordan Schenck began listening closely to customers a while back, she heard a disconnect. Flashfood’s marketing and branding were all mission-oriented — with a leaf logo to signal sustainability, and phrases like “Help us reduce food waste” splashed across their fridges. “But when we got into the why of people buying the product, it was actually — ‘Hey, I saved $2,000 on groceries, and I was able to fix my roof or get my kid school supplies as a single mom,'” Schenck says. “It wasn’t, ‘I took 900 miles of carbon dioxide out of the atmosphere.'”

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

Tags: BrandingBusiness processCollaborationCommonCultureCustomer FeedbackCustomersDesignentrepreneurFood BusinessesGrowing a BusinessGrowth StrategiesHoldingMagazineMarketingMistakePremium

Related Posts

Your Team Will Love This Easy-to-Use PDF Editor | Entrepreneur
Business

Your Team Will Love This Easy-to-Use PDF Editor | Entrepreneur

June 1, 2025
Get Microsoft 365 for Six People a Year for Just 0 | Entrepreneur
Business

Get Microsoft 365 for Six People a Year for Just $100 | Entrepreneur

June 1, 2025
This 0 MacBook Air Handles Your Hustle Without Complaints | Entrepreneur
Business

This $200 MacBook Air Handles Your Hustle Without Complaints | Entrepreneur

May 31, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
Your Team Will Love This Easy-to-Use PDF Editor | Entrepreneur

Your Team Will Love This Easy-to-Use PDF Editor | Entrepreneur

June 1, 2025
Get Microsoft 365 for Six People a Year for Just 0 | Entrepreneur

Get Microsoft 365 for Six People a Year for Just $100 | Entrepreneur

June 1, 2025
This 0 MacBook Air Handles Your Hustle Without Complaints | Entrepreneur

This $200 MacBook Air Handles Your Hustle Without Complaints | Entrepreneur

May 31, 2025
What Every Brand Gets Wrong About Using AI | Entrepreneur

What Every Brand Gets Wrong About Using AI | Entrepreneur

May 31, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In