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The way we build teams doesn’t revolve around local talent anymore, or even a standard 40-hour workweek. Cloud-based collaboration platforms have successfully shrunk time zones, and a generation raised with technology now values autonomy and purpose as much as pay.
At the same time, employee-review sites show a steep rise in burnout, reminding founders that flexibility without guardrails quickly turns toxic.
A high headcount and casual perks won’t drive performance. In today’s market, they’ll drain your budget and stall your growth.
Technology and values are driving a global, fractional shift
After the pandemic, remote work hardened from a stopgap to a strategic default. Nearly half of Gen Z workers rate “the ability to live and work anywhere” as a top job benefit, far higher than their Boomer counterparts. However, many companies still struggle to convert that preference into engaged performance. Parallel to that geographic liberation, fractional roles have exploded. One source even calls fractional support “the new normal,” which points out that part-time executives and specialists give businesses enterprise-grade expertise without the overhead of a full-time salary.
The business case for fractional work is mainly driven by a significant shift in the labor market. With almost half of global firms facing talent shortages, companies increasingly turn to remote contractors to fill critical gaps. Fractional engagements take this a step further, allowing a founder in LA, for example, to retain a Philippine-based CFO for one day a week and a São Paulo growth marketer for a specific product launch. This model not only gives companies an elastic cost structure that traditional payroll cannot match but also aligns with the autonomy and mastery that modern professionals demand.
Related: I Fired My Smartest Employee — and It Was the Smartest Thing I Ever Did
Traditional hiring is costing you talent, engagement and growth
Sticking to a 9–5, seat-in-chair mentality in a remote-first world creates friction on three fronts. First, you choke your talent funnel. Skilled engineers in, let’s say, Lagos or marketing analysts in Buenos Aires will simply bypass offers that require them to mirror U.S. time zones or sit on video all day.
Second, you erode engagement. Many companies that “went remote” still wrestle with lagging interaction scores because they copied office rituals into Slack instead of redesigning for outcomes. Third, you stunt growth. Founders often delay hiring for critical roles because they wait until the balance sheet can absorb the high costs of benefits, real estate and tax exposure.
In doing so, they willingly surrender their first-mover advantage to more agile competitors who can access expertise without the same overhead.
The solution to these frictions is to forget policing time stamps and start putting the spotlight on results. Clearly define the end goal, then let your team choose where and how to cross it. With crisp accountability metrics in place and well-documented, asynchronous handoffs, you’ll lift both productivity and morale — no rigid overlap windows required.
Related: The Most Successful Founders Take Retreats — Here’s Why You Should, Too
Flexible isn’t enough — founders must design for sustainability
While autonomy is a big deal in hiring and retaining remote talent, freedom alone doesn’t immunize teams from exhaustion. In fact, the word “burnout” in employee reviews jumped more than 30% year over year and now sits 50% higher than 2019 levels (pre-pandemic), the worst since tracking began in 2016.
When remote flexibility devolves into a culture of always-on chat, constant meeting and the expectation of instant replies, it creates a recipe for employee burnout. If not managed properly, this round-the-clock work environment directly leads to higher employee turnover and will result in significant recruiting costs, or worse, the loss of valuable institutional knowledge.
The counter-move is to treat rest and deep work as operating requirements. Limit meetings to the windows when time-zone overlaps are unavoidable; the rest belongs to heads-down execution. Encourage true downtime — ideally enforced by project-management tools that flag weekend activity for review. Model the behavior yourself: if you are the founder who posts Slack updates at midnight, your team will mirror you until they break. Layer in asynchronous rituals that recognize output (recorded demos, written retrospectives, concise Loom walkthroughs), so you still get to preserve transparency without demanding simultaneous presence.
Technology has already dissolved geographic borders, while a new generation of workers has fundamentally redrawn the line between career and life. In this modern landscape, entrepreneurs can either cling to the “best practices” of the past or embrace a future built on flexibility, autonomy and trust — a model that attracts the best global talent and creates a more resilient, engaged and effective organization.
The way we build teams doesn’t revolve around local talent anymore, or even a standard 40-hour workweek. Cloud-based collaboration platforms have successfully shrunk time zones, and a generation raised with technology now values autonomy and purpose as much as pay.
At the same time, employee-review sites show a steep rise in burnout, reminding founders that flexibility without guardrails quickly turns toxic.
A high headcount and casual perks won’t drive performance. In today’s market, they’ll drain your budget and stall your growth.
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