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Taylor Swift’s Eras Tour Earned Over $2 Billion | Entrepreneur

by Brand Post
December 9, 2024
in Business
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Taylor Swift’s Eras Tour Earned Over  Billion | Entrepreneur
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When Taylor Swift sang her last tune in Vancouver and walked off stage for the last time on her Eras Tour, we’re guessing she threw herself one heck of a party.

The New York Times reports that the 21-month tour earned a whopping $2,077,618,725 in ticket sales. That’s $2 billion and change, for the big-number challenged, a figure that doubles the gross ticket sales of any other concert tour this year — or in history.

Coldplay had just set the record with its $1 billion “Music of the Spheres World Tour,” so one imagines that Mr. “Yellow” himself Chris Martin is green with envy. Keep in mind, that $2 billion number is just ticket sales, it does not include merch.

Here are some extraordinary Eras stats:

  • 10,168,008 people attended the shows.
  • Her biggest show, played in Melbourne, Australia, drew 96,006 Swiftees.
  • The show was performed in 149 countries around the world.
  • Her eight-night stint at Wembley Stadium was attended by 753,112 people.
  • Ticket reseller Victory Live reported that the average price for Eras Tour’s three Vancouver dates was $2,952.
  • The concert film, “Taylor Swift: The Eras Tour,” earned $261 million at the box office.
  • Her book documenting the tour sold 814,000 copies in its first two days on sale.

Taylor ended her last show, which was performed Sunday night in Vancouver, with a heartfelt message to her fans: “I want to thank every single one of you for being a part of the most thrilling chapter of my life so far.”

So far? Yes. Taylor Swift is only 34 years old. That means there’s likely a lot more music and a lot more touring in the future. Fans — and ticket scalpers — can’t hardly wait.



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Tags: BillionBusiness NewsCelebrity EntrepreneursEarnedEntertainmententrepreneurErasNews and TrendsSwiftsTaylorTaylor SwiftTour

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