Super Bowl Ads

Michael Bay Is Suing Cadillac Over Its Super Bowl Ad
February 9, 2026
Hollywood director Michael Bay says he got hired to direct Cadillac’s Super Bowl ad, pitched his ideas, then got fired — but he claims the company used his concepts...
7 Lessons From the Super Bowl That Will Change How You Lead
February 6, 2026
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The Super Bowl is more than a game or an ad showcase. It is a high-pressure laboratory where performance,...
Sam Altman Calls Anthropic Super Bowl Ad ‘Authoritarian’
February 5, 2026
Sam Altman is not happy about Anthropic’s new Super Bowl ads. The OpenAI CEO took to X to write a novella-long rant against his AI rival after Anthropic released...
5 Brands That Had Monster Super Bowl Marketing Parties | Entrepreneur
February 16, 2024
Brands looking to make a splash at Super Bowl LVIII in Las Vegas turned the weekend into a larger-than-life three days filled with parties and pure chaos.The marketing started...
Why Super Bowl Commercials Are the Ultimate Marketing Play | Entrepreneur
February 9, 2024
Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily...
Bud Light Drops ‘Light-Hearted’ Super Bowl LVIII Commercial | Entrepreneur
February 6, 2024
After a year riddled with controversy over advertisements and influencers, Bud Light is clapping back at criticism with the company's Super Bowl LVIII commercial.The one-minute-long advertisement features a character...
Study: 2023 Super Bowl Commercials Sparks Consumer Demand | Entrepreneur
February 22, 2023
We see it, we like it, we want it, we buy it.It looks like Super Bowl commercials may leave an impact on consumers for well over 30 seconds. According...
Super Bowl Ad Shows Self-Driving Tesla Decapitating a Mannequin
February 14, 2023
In case you missed it on Sunday, an ad broadcast during the Super Bowl attacked Tesla's Full Self-Driving technology as dangerous and deadly.The 30-second spot depicts brutal scenes of...