Startup Basics

Why Chris Paul Started a Plant-Based Snack Brand | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Chris Paul has built a legacy as one of the most disciplined and detail-oriented players in NBA history. From calling out...
I Wish I Knew These 5 Things Before I Built My Startup | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When my twin brother Eli and I first decided to build Bask Health, we had zero background in healthcare and way...
Why Fast-Growing Startups Run Out of Money | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Startups don't usually die from a lack of ambition. They die from financial fog, a lack of visibility that leads to...
How to Build a Startup That Solves Real Problems | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Look around. What do you see? Bold and flashy trends tend to dominate the business space. Investment funds are rushing to...
How Outsourced CTOs Can Rescue Startups From Technical Chaos | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is a series of tough choices, and leaders of young companies — startups and growing businesses — often feel their...
Why Most Startups Fail — And the Top Reason Behind It | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When I first stumbled upon the venture capital world as a startup mentor, I was under the conviction that a business's...
How to Build a Winning Marketing Strategy That Sets Your Startup Apart | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. According to the Bureau of Labor Statistics, up to 90% of startups fail. The average failure rate across almost all industries...
Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Starting a business is a wild ride, isn't it? As founders, we're not just launching products but building dreams from the...
Starting My First Business at 11 Taught Me These 4 Lifelong Business Lessons | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When I was 11, I lived with my grandma in Orange County, California. We had basic food and supplies — but...
How to Scale Your Startup Without Losing Your Company’s Soul | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Many startup stories of iconic brands sound a little like fairy tales. Each of these now global companies started with a...