Obsessing

How Insomnia Cookies Became A $350 Million Business — By Obsessing Over One Word
January 5, 2026
To build a great brand, you must own a great concept. It’s that simple, clear, desirable thing consumers want or crave. McDonald’s owns “fast.” Volvo owns “safe.” FedEx owns...
Why Entrepreneurs Should Stop Obsessing Over Growth | Entrepreneur
July 1, 2025
Opinions expressed by Entrepreneur contributors are their own. Most business owners obsess over growth. More customers. More features. More revenue. But private equity (PE) investors focus on something different:...
Why You Should Stop Obsessing Over Your Goals to Achieve Them | Entrepreneur
January 22, 2024
Opinions expressed by Entrepreneur contributors are their own. America harbors a uniquely goal-oriented culture. From our homes to our offices, from our bodies to our minds — a large...