Mission Statement
Mission vs. Vision: What’s the Difference and Why Does It Matter?
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission...
How to Live Your Mission — and Not Just Rewrite It | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values....
How Bookshop’s Founder Raised $39M+ for Small Businesses | Entrepreneur
When Andy Hunter, founder and CEO of Bookshop.org, followed his lifelong passion for books into the publishing industry in 2009, he noticed an unsettling shift: The bookstores that had...
Why Your New Company Needs a Mission Statement Before Its First Transaction | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a...
How I Built 22 Thriving Businesses United by One Powerful Mission | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you understand that each business you create comes with its own unique mission. Whether you're in the coffee...
How to Make Money Without Selling Your Startup’s Soul | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When my daughter was getting ready to go to grad school, she wanted to take a year off first and get...
I Learned This Practical Approach to Management Over 20 Years Ago — and I Still Use It Today. Here’s How You Can Use It, Too. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Workplaces are experiencing alignment challenges. I've seen this across organizations, in virtually every industry and at varying levels. As businesses become...
How Mission-Driven Leadership Fuels Growth in the Digital Era | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Leadership techniques need to change to keep up with the rapid pace at which technology is transforming businesses. One of the...
