Marketing Strategies

Steph Curry and De’Aaron Fox Team Up to Change the Sneaker Game | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Signature sneakers have been a cornerstone of the basketball business since Michael Jordan signed with Nike in 1984. As the saying...
The 3 Pillars Every Business Owner Needs to Unlock Explosive Growth | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Scaling small and medium-sized businesses that offer expertise in professional services, consulting or niche industries, scaling can be a monumental challenge....
The Marketing Mistake I Turned Into $1 Million in New Business | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Have you ever made a mistake in business that you wish didn't happen? The truth is that every business owner must...
How Cross-Channel Marketing Can Transform Your Small Business | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars...
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. The recent presidential election saw both campaigns use public relations strategies that will have a large impact on how companies decide...
How Meta Generated $32 Billion in Ad Revenue Last Quarter | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Meta didn't build its advertising empire on guesswork. Every dollar spent on ads is optimized for a return. On average, businesses...
How to Craft Marketing Campaigns That Reach Multiple Generations | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many...
Why Every Brand Needs an Influencer Strategy | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has come a long way from its roots, when makeup tutorials and viral dance challenges dominated the space. Today,...
Don’t Make These 5 Critical Mistakes as You Plan for Next Year | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. A staggering 90% of organizations fail to execute their strategies successfully. Let that sink in — nine out of ten businesses...
Is Your Marketing Strategy Guided, or Is It Just Guesswork? | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As any small business owner would agree, growth is the name of the game. All too often, however, these fledgling businesses...