Marketing Strategies
3 Mistakes Marketers Make During Channel Expansion
Opinions expressed by Entrepreneur contributors are their own. Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the twin-tower ecosystems...
Your Industry May Be Boring, But Your Marketing Has To Be Sexy
Opinions expressed by Entrepreneur contributors are their own. Some industries are tougher to market than others. Industries like hospitality, real estate, development, construction and the list continues. If you...
6 Alternative Marketing Tactics to Make Your Brand Stand Out
Opinions expressed by Entrepreneur contributors are their own. The digital landscape is defined by constant change — what worked yesterday may not work tomorrow. For instance, keyword stuffing was...
Are You Giving Your Customers Personalized Experiences? Here’s Why You Can’t Afford to Ignore It Any Longer.
Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur vying for market share in an increasingly competitive online environment, you've got to bust out all the stops...
5 Ways to Build Customer Relationships and Brand Loyalty
Opinions expressed by Entrepreneur contributors are their own. Brand equity, loyalty or affinity are really just terms used interchangeably to describe trust. While all brands strive to build trust...
3 Common Mistakes That Are Inflating Your Marketing Budget
Opinions expressed by Entrepreneur contributors are their own. It's a mystery. Your sales and marketing expense has been over budget for months, but you're missing your revenue projections. You're...
How to Use Memes To Transform Your Marketing Strategy
Opinions expressed by Entrepreneur contributors are their own. At least two-thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be...
Are You Marketing or Manipulating? Let’s Find Out.
Opinions expressed by Entrepreneur contributors are their own. It is not unusual for business owners to manipulate target consumers into buying their products or services. In more ways than...
