Marketing Strategies

My Top 3 Secrets for Generating Better Advertising Results | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. It's the end of a typical work day, and you're excited to come home. On the way in, you grab the...
Why Everyday People Are Becoming the Most Powerful Influencers for Your Brand | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Celebrity endorsements and influencer marketing have long been staples of brand strategy. But in today's digital landscape, authenticity and relatability are...
Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools,...
Not Sure If Your Marketing Is Working? Start With These Signals | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. If you are an entrepreneur, I'm sure you are aware that things can change in an instant. With shifting market conditions,...
Why Qualitative Feedback Is the Most Valuable Metric You’re Not Tracking | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. For years, marketers have been obsessed with metrics and data-driven strategies, optimizing for numbers more than people.Don't get me wrong, data...
How These 2 Sports Icons Are Bringing Swagger to Next-Gen Eyewear | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Stephon Marbury had a tumultuous basketball career. He went from being hailed as a franchise savior in New Jersey to being...
Why Your Content Messaging Isn’t Converting — And What to Do About It | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Over the years, I've had the privilege of running multiple companies and contributing to the growth of Digital Silk as a...
How to Turn Tariff Turmoil Into Boosted Sales — and Build Trust in the Process | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As chief marketing officer of the Tim Moran Auto Group, which runs Ford, Chevrolet and Hyundai dealerships, I've discovered the hard...
What Every Brand Gets Wrong About Using AI | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has definitely changed how we do business, for the better in many ways. Chatbots that reply in seconds, algorithms...
What to Do After Your Business Gets Media Coverage | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Ask most entrepreneurs what they want from a PR campaign, and you'll hear variations of the same answer: "We want to...