Marketing Strategies

The Most Important Marketing Principle for Volatile Times | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. You can tell a lot about an organization by how it responds to a crisis.Recent years have brought no small amount...
How to Incorporate AI into Your Marketing Strategies | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I recently sat in a presentation where the speaker said, "AI is coming for marketing agencies."I replied, "AI is coming TO...
4 Ways To Incorporate The Art of Storytelling In Your Marketing Strategy | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people...
Advertising Is a Living, Evolving Entity. Here’s How to Grab Hold of It. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of...
3 Strategies to Market in the Age of Automation | Entrepreneur
With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating the industry's new tools and evolving landscape while remaining unequivocally...
Why Your PR Is Doomed Without a Consistent Digital Strategy | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I'm often reached out to by brands asking me to launch a full-scale digital...
5 Ways to Elevate Your Business With Social Proof | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In today's highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and...
The Best Video Marketing Advice for Franchise Brands | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives....
The Do’s and Don’ts of Using Your Human Design Type in Your Marketing | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what's "in" in 2023 by the Washington Post, human design is a personality test...
3 Ways to Find Your Brand Voice | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. It seems like "brand voice" is the buzzword of 2023, but it's more than just a trend. Nailing your brand voice...