Coverage

6 Ways to Outcompete Your Competitor for News Coverage | Entrepreneur
October 13, 2023
Opinions expressed by Entrepreneur contributors are their own. I've been in public relations for over 15 years, and in that time, it feels like I've seen and heard it...
5 Things Journalists Wish You Knew About Press Coverage | Entrepreneur
July 18, 2023
Opinions expressed by Entrepreneur contributors are their own. Enter any editorial office, broadcast station or PR agency, and you may hear chagrins from both sides of the newsroom table:...
5 Ways to Earn Media Coverage Even If You Don’t Have News | Entrepreneur
June 21, 2023
Opinions expressed by Entrepreneur contributors are their own. Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong...
6 Ways to Get More Value Out of Your Earned Media Coverage
February 5, 2023
Opinions expressed by Entrepreneur contributors are their own. Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even...
Media Coverage Is Your Most Powerful Sales Tool. Here’s How.
December 27, 2022
Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I've seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately,...