Council
Council Post: Can Brands Buy Back Consumer Trust?
By Ben Zimmerman, president at SmartMedia Technologies. getty You might remember the Bud Light incident involving Dylan Mulvaney this spring. Many also probably recall the ensuing media frenzy and...
Council Post: CEOs: Better Support Your HR Teams With These 10 Strategies
getty As a cornerstone of any thriving business’s operations, a company’s human resources department plays a key role in the success of its people. And yet, it can be...
Council Post: How To Improve Your Company’s Culture: Four Steps
By Evan Nierman, founder and CEO of Red Banyan, a global crisis PR firm, and author of The Cancel Culture Curse and Crisis Averted. getty Establishing a company culture...
Council Post: How E-Commerce Brands Can Personalize The Payment Process
By Blair Williams, founder of the WordPress membership plugin MemberPress and affiliate program plugin Easy Affiliate. getty Bringing a customer to the point of purchase is like a marathon...
Council Post: 11 Ways To Increase Employee Retention (And Discourage Job Hopping)
getty As job hopping becomes more and more common among professionals—Gen Z in particular—many business leaders are looking for ways to increase employee loyalty and retention. While some employees...
Council Post: How To Use Content Marketing To Improve Brand Loyalty
By Daman Jeet Singh, the co-founder of FunnelKit, a suite of sales tools that helps over 18,000+ businesses streamline their checkout process. getty When someone is loyal to your...
Council Post: How Agencies Can Embrace A Retainer Model As An Alternative To RFPs
By Mario Peshev, CEO of DevriX and Rush, angel investor and business advisor for SMEs who has scaled billions of impressions and millions in GMV. getty While requests for...
Council Post: 12 Strategies For Making Your Business’s Core Strengths Even Stronger
getty Any successful business has at least one thing that sets them apart from their competitors and that makes customers choose them over anyone else—their core strengths. Determining what...
Council Post: The Eight Smartest Questions You Can Ask A Potential Customer
getty Converting a potential customer takes more than just rattling off the facts about your product or service. It often requires a personalized approach based on a genuine understanding...
Council Post: Revving Up Revenue: Strategic Growth Through Volume, Velocity And Value
By Devesh Dwivedi, a strategic advisor for visionary CEOs and entrepreneurs. Find more growth and value-building strategies at HigherValuation.com. getty In the ever-evolving landscape of business, the pursuit of...