Consumer Habits
What 4 Hot Franchise Trends Say About How We Live Now
Here’s perhaps the most common question in business: What do people want? But there’s a bigger, better, and meatier question to ask: Why do people want what they want?...
Why Meeting Consumer Expectations Won’t Cut It — and What Businesses Should Do Instead | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Consumer behavior has undoubtedly shifted. Research shows that 70% of consumers are willing to pay a premium for ethically sourced products,...
4 Steps to Rebrand Your Product So Customers Actually Want It | Entrepreneur
When O2 launched in 2014, it called itself an "oxygenated recovery drink." What's that? It means it's infused with oxygen to improve recovery. O2 was marketed to young men...
5 Reasons Businesses Should Track Consumer Spending Habits | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Consumer spending is one of the most important metrics for any industry — yet all too often, businesses fail to track...
3 Questions to Ask About Your Business to Prep for 2024 | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Don't be fooled.Yes, the economy grew by close to 5% in the third quarter of 2023, the unemployment rate is still...
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers | Entrepreneur
Just a few short years ago, the soda industry seemed untouchable to startups. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture...
AI Is Poised to Change How We Shop: Here’s What You Need to Know | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I had a conversation with a robot recently, and I have to admit, it wasn't half bad. Like most consumers, I...
What It Means for Brands to Truly Be ‘Consumer-First’ | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Terms like "user-friendly," "consumer-first" and "customer-centric" have become buzzwords across industries in recent years. From pharma to fashion, today's great brand...
