Consumer
What 4 Hot Franchise Trends Say About How We Live Now
Here’s perhaps the most common question in business: What do people want? But there’s a bigger, better, and meatier question to ask: Why do people want what they want?...
What Today’s Consumers Value More Than Convenience
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Craftsmanship makes your brand instantly trustworthy, and customers will pay more for products that feel personal. When you’re clear...
Why Meeting Consumer Expectations Won’t Cut It — and What Businesses Should Do Instead | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Consumer behavior has undoubtedly shifted. Research shows that 70% of consumers are willing to pay a premium for ethically sourced products,...
Why Emotional Branding Is Out and Functional Loyalty Is In. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. 32% of customers say they would walk away from a brand they love after just one bad experience, no matter how...
What Is ‘Doom Spending’ and Which Generation Falls for It? | Entrepreneur
Consumer prices are 23.7% higher than they were in February 2020, which means Americans must spend about $1,237 to buy the same goods and services that cost $1,000 when...
How One Firm is Engineering a Sports Revolution | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In sports, success is easy to quantify on the field — fans and analysts alike rely on everything from points per...
5 Reasons Businesses Should Track Consumer Spending Habits | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Consumer spending is one of the most important metrics for any industry — yet all too often, businesses fail to track...
Manipulative Marketing Is Breaking Us. Here’s What to Do | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Not long ago, I had the chance to give a speech at a well-known business school. I shared my honest thoughts...
