CMO

CEO-CMO Divide Has Impact on Company Success: Report | Entrepreneur
October 31, 2023
Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found.McKinsey found...
Condado Tacos CMO Sara Kear on Creating a Strategic Digital Footprint | Entrepreneur
August 8, 2023
Opinions expressed by Entrepreneur contributors are their own. Sara Kear, Chief Marketing Officer at Condado Tacos, has embraced the power of social media as a game-changing business tool.The CMO...
3 Crucial First Steps You Need to Take to Nail Your PR Strategy | Entrepreneur
February 25, 2023
Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I've gotten good at spotting common mistakes among well-intentioned clients looking for...
Kabbage from American Express CMO Brett Sussman on Supporting Small Businesses with TikTok
December 27, 2022
Key Takeaways:Reaching Small Businesses with TikTok - Brett Sussman's team at Kabbage from American Express is dedicated to highlighting and amplifying Small Business Owners. The most recent way of...