Celebrity Endorsement

How He Built a $230 Million Sports Nutrition Brand Without Ads
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Giving Chris Bumstead (CBum) equity turned an endorsement into ownership. Patience in retail ultimately gave RAW leverage. Learning to...
How Zooey Deschanel is on a Mission to Make Fresh Produce Accessible | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Despite her agricultural side hustle, movie star Zooey Deschanel is adamant that she does not have a green thumb."People assume that...
Jason Momoa’s Latest Role? Fighting Plastic Waste with Boomerang Water | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Movie star Jason Momoa may have hung up his Aquaman trident, but his quest to protect the seven seas is far...
5 Proven Strategies for Securing Celebrity Endorsements | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As marketers, we're always looking for a leg up on our competition. A celebrity endorsement is a historically reliable way to...
Use This Effective Strategy to Secure Celebrity Endorsements | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Brands can catapult their visibility and appeal by placing their products in the hands of celebrities; think about how quickly a...
How to Harness the Power of Celebrity Endorsements | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you're not only competing against thousands of other businesses in your niche, but...
Sammy Hagar and Guy Fieri Reveal The Two Key Ingredients of Entrepreneurial Success
Opinions expressed by Entrepreneur contributors are their own. There was John and Paul and then John and Oko. Chris Tucker and Jackie Chan. Will Smith and Tommy Lee Jones....
Robert “Don Pooh” Cummins of Brooklyn Chop House on Opening Restaurant Doors
Takeaways from this episode:Just Keep Swinging — Robert "Don Pooh" Cummins has played a huge role in the careers of some of music's most well-known names. As a franchisor...