Brand Reputation
How to Safeguard Your Brand from PR Disasters | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. A new brand or an existing brand decides to rebrand. Strategy is implemented, growth begins, employees are hired, and growing pains...
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Unlock Clarity | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When dealing with the ever-nebulous nature of branding — discerning, dissecting and designing reputations — sometimes it's helpful to use concrete...
How to Get Your Online Image (and Reviews) Back on Track | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Much like client-focused specialists in any industry, financial services professionals depend mainly on the perception and level of trust surrounding their...
How to Combat Misinformation as a Small Business Owner | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Technology has provided endless benefits to businesses across the globe and is vital to their growth. Today, data can be shared...
How to Cultivate Emotional and Authentic Distinction for Your Brand | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we're struggling to capture the attention of those we hope will buy from us and eventually become...
Should Your Brand Embrace Social Issues? | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In a recent LinkedIn poll of mine, I asked my audience, "How likely are you to engage with a brand that...
Branding in a ‘Barbie’ World — How Mattel Succeeded in Its Branding | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie!The "Barbie" movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but...
What to Do When a Personal Brand Clashes With Corporate Reputation | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Personal branding is experiencing a universal moment. We are seeing people from all walks of life building their visibility, promoting themselves...
