Brand Reputation

7 Secrets of Truly Successful Personal Brands
December 3, 2022
Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and...
Don’t Overlook The Warning Signs of a Controversial Brand Partner Like Kanye West
November 4, 2022
Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White...
Don’t Overlook The Warning Signs of a Controversial Brand Partner Like Kanye West
November 4, 2022
Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White...
3 Mental Blindspots That Could Explain Why Adidas Waited To Drop Ye
October 27, 2022
Opinions expressed by Entrepreneur contributors are their own. "Adidas does not tolerate antisemitism and any other sort of hate speech… the company has taken the decision to terminate the...
Your Personal Brand Will Improve After Asking These 3 Questions
October 26, 2022
Opinions expressed by Entrepreneur contributors are their own. Personal branding has finally become something that most entrepreneurs have accepted as a must-do. Thanks to Elon Musk, Gary Vaynerchuk, and...
The Importance of Brand Equity in a Digital World
September 13, 2022
Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly...
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
September 9, 2022
Opinions expressed by Entrepreneur contributors are their own. What's in a brand? The entire visual and narrative identity of your business, to start. When you founded your business, you...