Ben Zimmerman

Council Post: From The Ballpark To The Boardroom: Lessons From America’s Pasttime
November 9, 2023
By Ben Zimmerman, president at SmartMedia Technologies. getty In the wide world of sports, few events rival the lore and (dare I say) drama of the Major League Baseball...
Council Post: Can Brands Buy Back Consumer Trust?
October 17, 2023
By Ben Zimmerman, president at SmartMedia Technologies. getty You might remember the Bud Light incident involving Dylan Mulvaney this spring. Many also probably recall the ensuing media frenzy and...
Council Post: What A Striking Industry Tells Us About The Future Of Media Spend
September 11, 2023
By Ben Zimmerman, president at SmartMedia Technologies. getty A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike...
Council Post: Igniting Customer Loyalty In An Evolving Economy
August 4, 2023
By Ben Zimmerman, president at SmartMedia Technologies. getty Many industries have struggled to maintain the status quo in the face of post-pandemic economic challenges like slow growth and lingering...