Behavioral
When I Became President of KFC, Franchisees and Corporate Hated Each Other. But I Believed This Behavioral Theory Could Bring Them Back Together. | Entrepreneur
In 1994, I became the president of Kentucky Fried Chicken. It was a big job, and I was excited. But when the news got out, I got more calls...
Why Can’t We Resist Black Friday? A Behavioral Economist Explains. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Imagine you put on an old coat you haven't worn in a while and, to your surprise, you find a crumpled...
Are Employees Truly More Ethical in the Office? A Behavioral Economist Debunks This Deeply Rooted Belief. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When it comes to conventional wisdom, most business professionals harbor a deeply-rooted belief: in-office work is where honesty and ethical behavior...
