Advertising
Walmart Layoffs Impact 1500 US Workers in Tech, Advertising | Entrepreneur
Months after asking corporate employees in smaller offices to relocate to its headquarters in Bentonville, Arkansas, or hub in Sunnyvale, California, Walmart is eliminating 1,500 jobs at these locations...
Fix This First to Make Every Ad Dollar Count | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Digital ad spending is projected to reach $870.85 billion globally by 2027, but the average conversion rate across 18 major online...
He Lost Billions as Apple’s Forgotten Co-Founder. Now He’s Pitching a Beloved Apple Beer | Entrepreneur
Busch Light is bringing back its beloved apple flavor — with a very fitting spokesperson: Ronald Wayne.Who's that? Ronald Wayne made one of the all-time greatest financial mistakes in...
Microsoft Surface Ad Is AI-Generated, No One Picked Up On It | Entrepreneur
Microsoft released a 56-second ad for the Surface laptop on January 30, and no one realized that it was partially AI-generated until Microsoft disclosed it on Wednesday.The ad shows...
Make These 3 Marketing Moves to Outpace Your Competition | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When I was 16, big hair was in, and you couldn't go one day without hearing "Jessie's Girl" on the radio....
Why Hyperlocal Advertising is the New Recipe for Success | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In an era where consumers are skeptical of broad marketing messages, traditional national advertising campaigns are facing new challenges in reaching...
Google Exec’s Secrets for Restaurants to Get More Customers | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Lisa Landsman from Google wants restaurant owners to think differently about how customers find them online.At the Restaurant Industry Influencers Summit...
How Creativity Died — and What’s Rising in Its Place | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and revitalizing everyday...
How I’ve Made Over $200k With a Unique and Fun Side Hustle | Entrepreneur
This as-told-to story is based on a conversation with GumGum Advertising CEO Phil Schraeder, who's had a successful side hustle appearing as a contestant on game shows. The piece...
This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In today's digital-first retail environment, smaller brands often face an uphill battle when competing with industry giants' massive marketing budgets. Advertising...