The Entrepreneurs Weekly
No Result
View All Result
Saturday, August 2, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

Starbucks Plans Sales Turnaround With ‘Green Apron Service’ | Entrepreneur

by Brand Post
July 29, 2025
in Business
0
Starbucks Plans Sales Turnaround With ‘Green Apron Service’ | Entrepreneur
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


Starbucks has begun training for its “Green Apron Service,” which aims to bring a more familiar feel to customer service interactions. The coffee giant has reported five consecutive quarterly losses, according to its latest earnings release reported in April.

Starbucks told CNBC Monday that a pilot run of its “Green Apron Service” in 1,500 stores showed numerous improvements, including increased sales. Now, the service goes national.

Related: Starbucks Tells Employees to Return to the Office or Take a Buyout

It’s all a part of the “Back to Starbucks” plan enacted by CEO Brian Niccol. In June, Niccol told Reuters that the “Green Apron” model for service and staffing would be implemented in all stores in North America before the end of the summer.

What Is Green Apron Service?

The plan aims to improve the in-store customer experience after years of focusing on mobile and pickup orders.

“The strategy is to reconnect our partners with our customers,” Chief Operating Officer Mike Grams told CNBC on Monday. “When you walk through that door, you’re greeted with a smile. You are greeted again at handoff, a perfect cup of coffee … and you’re met with that connection.”

The Green Apron and Back to Starbucks plans present a slew of changes, including a new dress code featuring the green aprons for baristas, upgraded interiors, writing names on cups again (which meant buying 200,000 Sharpies), ending its open-door policy for restrooms, cutting menu items, making drinks in four minutes or less, and more.

Starbucks also recently reduced the maximum allowed number of drinks for mobile orders, from 15 to 12, to help with speed during peak times.

Bloomberg previously reported that Starbucks is testing an algorithm to sequence mobile orders with pickup time slots.

Related: Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines — and Finding It Didn’t Work

Starbucks reports its latest quarterly earnings after the bell on Tuesday.

Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

Starbucks has begun training for its “Green Apron Service,” which aims to bring a more familiar feel to customer service interactions. The coffee giant has reported five consecutive quarterly losses, according to its latest earnings release reported in April.

Starbucks told CNBC Monday that a pilot run of its “Green Apron Service” in 1,500 stores showed numerous improvements, including increased sales. Now, the service goes national.

Related: Starbucks Tells Employees to Return to the Office or Take a Buyout

The rest of this article is locked.

Join Entrepreneur+ today for access.



Source link

Tags: ApronBusiness NewsentrepreneurGreenNews and TrendsPlansSalesServiceStarbucksTurnaround

Related Posts

OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit | Entrepreneur
Business

OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit | Entrepreneur

August 2, 2025
Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta | Entrepreneur
Business

Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta | Entrepreneur

August 1, 2025
What Top Founders Know About Domains That Most Entrepreneurs Miss | Entrepreneur
Business

What Top Founders Know About Domains That Most Entrepreneurs Miss | Entrepreneur

August 1, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit | Entrepreneur

OpenAI’s Latest Move Is a Game Changer — Here’s How Smart Solopreneurs Are Turning It Into Profit | Entrepreneur

August 2, 2025
Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta | Entrepreneur

Here’s Why Anthropic Refuses to Offer 9-Figure Pay Like Meta | Entrepreneur

August 1, 2025
How I Built a  Million Company While Still in College | Entrepreneur

How I Built a $20 Million Company While Still in College | Entrepreneur

August 1, 2025
What Top Founders Know About Domains That Most Entrepreneurs Miss | Entrepreneur

What Top Founders Know About Domains That Most Entrepreneurs Miss | Entrepreneur

August 1, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In