The Entrepreneurs Weekly
No Result
View All Result
Thursday, July 3, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

Shoppers Who Buy Via Email Spend 138% More Than Those Who Don’t. Here Are 9 Email Hacks to Capture Their Sales | Entrepreneur

by Brand Post
November 25, 2024
in Business
0
Shoppers Who Buy Via Email Spend 138% More Than Those Who Don’t. Here Are 9 Email Hacks to Capture Their Sales | Entrepreneur
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


Opinions expressed by Entrepreneur contributors are their own.

Email is a goldmine for businesses: people who make purchases via email tend to spend up to 138% more than those who don’t. During key shopping days, like Black Friday and Cyber Monday, email campaigns can significantly boost your last-quarter revenue. But sending a few random emails to your list isn’t enough to make a difference. To see results, you need to be strategic in how you reach out to your prospects.

Here are nine hacks to improve your holiday email marketing strategy and drive more sales.

1. Get your holiday marketing emails ready now

“It’s later than you think.” It’s one of my favorite quotes from the show “Mad Men.” Although the character of Roger Sterling was referring to “the finite nature of life” and urging us to enjoy every day more, I often think about this quote as it relates to my business. It also applies so well to holiday email marketing.

Many business owners underestimate the effort it takes to create effective email campaigns. Nearly 46% of consumers start their holiday shopping before November due to delivery concerns, so you don’t want to launch your emails too late. Give yourself enough time to decide on your offers, audiences and email sending cadence.

Related: Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success

2. Slowly increase your email volume

Your sending rhythm has a dramatic impact on your email deliverability. Depending on how often you’ve been sending emails in the past few months, start increasing your cadence slowly. Any sudden spike may trigger spam filters, so pace your volume to avoid having your emails go to spam. It’s natural to send more emails during the holidays, but in the meantime, reach out to your list regularly to build trust with email service providers.

3. Offer exclusive holiday deals

People love feeling special, especially during the holidays. So, think about how you can reward your email subscribers for being part of your club. For 40% of consumers, email is a discount treasure trove — they check their inboxes looking specifically for brand deals. During the holidays, your prospects may be even more inclined to shop via email, so show up with relevant offers to boost engagement and sales.

4. Give your email list a scrub

The junk folder is the last place you want your holiday emails to land, but a messy email list can cause that. High bounce rates and spam complaints may make you look like a spammer, so your campaigns will fail to reach the inbox.

Use an email verification service to weed out obsolete contacts and ensure your email list is healthy. With Google deleting dormant accounts and Yahoo also tightening sending rules, your data must be fresh for your campaigns to be effective.

5. Make the most of automation

Automation doesn’t just save you time; it can also increase your holiday email conversion rates. Nearly 40% of people who click on an automated email go on to make a purchase, so if your resources allow it, set up the right emails to go out at the right time. Welcome messages, back-in-stock and cart abandonment emails see the most engagement. Automating them now means you won’t leave any money on the table.

6. Ensure a smooth experience across devices

Your emails can look great on desktop, but do they render properly on phones and tablets? The 2024 holiday shopping season will be “the most mobile of all time,” Adobe predicts, with a record $128.1 billion spent through mobile devices.

A broken image or poorly formatted text can turn your customers off, so remember to test every email before you send it. You don’t want a small mishap to prevent someone from making a purchase. Plus, it leaves a poor impression of your brand, and it may cause your future emails to fall flat or get deleted.

Related: 3 Tips and Tricks You Can Use to Drive Email Deliverability During The Holidays

7. Create a sense of urgency with your subject lines

During the holidays, inboxes are so packed that your subscribers may just scan subject lines, so you have to make each one worth clicking. It’s smart to avoid overused, spam-trigger words like “free,” “buy” or “urgent,” and find other ways to convey the value you offer and instill a sense of urgency. Calls to action like “last chance” or “don’t miss out” perform well for my business. Feel free to experiment with less common approaches.

8. Consider a countdown timer

Countdown timers add even more urgency to your campaign, so test them this holiday season and measure their performance. Add them to your website and marketing emails to give people a quick visual representation of your offers and build anticipation.

9. Monitor metrics and adjust quickly

Finally, don’t just set your holiday email campaigns and forget about them. Instead, monitor your performance metrics in real-time. Track open rates, click rates and conversions, and be ready to adjust if results are weak. You can always tweak your offers, improve your copy and test different send times to make your campaigns resonate more.



Source link

Tags: BuyCaptureDontEmailEmail MarketingentrepreneurGrowing a BusinessGrowth StrategiesHacksHolidaysMarketingPurchasesSalesSales StrategiesShoppersSpend

Related Posts

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur
Business

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

July 2, 2025
13 Jobs Without College or AI: Salaries Can Start at k+ | Entrepreneur
Business

13 Jobs Without College or AI: Salaries Can Start at $70k+ | Entrepreneur

July 2, 2025
How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur
Business

How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

July 2, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

July 2, 2025
13 Jobs Without College or AI: Salaries Can Start at k+ | Entrepreneur

13 Jobs Without College or AI: Salaries Can Start at $70k+ | Entrepreneur

July 2, 2025
How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

July 2, 2025
Microsoft Layoffs: Another 9,000 Employees Cut | Entrepreneur

Microsoft Layoffs: Another 9,000 Employees Cut | Entrepreneur

July 2, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In