Nasiyr bey, originally from Brooklyn, New York, is the owner of Aroma Cigars Etc. Lounge and the cigar brand 10 Enemies in Charlotte, North Carolina. His journey from poverty to entrepreneurial success is inspiring, marked by his transition from the music industry to the cigar business.
Nasiyr bey began his career in the early 2000s, focusing on marketing and promotions. His keen ear for music soon led him to roles in A&R, where he played a pivotal role in signing an R&B singer to Def Jam/Disturbing the Peace. Additionally, he produced music for the “XXX: State of the Union Pt. 2 – Next Level,” starring Ice Cube, showcasing his diverse talents.
In 2019, Nasiyr bey made history by being the first person in the tobacco and cigar industry to use cryptocurrency for a cigar lounge and brand. This innovative approach set him apart and demonstrated his forward-thinking mindset.
Despite his success in music, Nas sought a new challenge and found it in cigars. He appreciated the sophistication of cigar culture and recognized an opportunity to create a unique space that catered to a diverse crowd. Unlike traditional lounges, Aroma Cigars Etc. attracts patrons of all ages, offering a relaxed and inclusive environment. The lounge features hip-hop-inspired art, reflecting Nas’s roots and passion for the music scene.
With 10 Enemies, Nas offers a brand that resonates with both seasoned cigar aficionados and newcomers. His approach to business focuses on building relationships and creating memorable experiences for his patrons.
Aroma Cigars Etc. Lounge is more than just a business for Nas; it’s a reflection of his journey and dedication. By breaking the mold of conventional cigar lounges, he has created a vibrant community space that celebrates diversity and the shared enjoyment of cigars.
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