The Entrepreneurs Weekly
No Result
View All Result
Tuesday, September 2, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

Mason Urges Online Retailers To Take Back Their Independence

by Brand Post
October 27, 2022
in Business
0
Mason Urges Online Retailers To Take Back Their Independence
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


It is time to break free, say Kausambi Manjita and Barada Sahu, the co-founders of e-commerce platform Mason, which is today announcing a $7.5 million seed funding round. E-commerce businesses all around the world can do better with their own online stores than by tying themselves to Amazon, the founders argue.

Mason’s hypothesis is that millions of e-commerce retailers are on Amazon largely because they appreciate the fact that the marketplace’s technology makes it easier to run their businesses. “Thanks to solutions such as Shopify it’s pretty straightforward to launch an online store, but actually running it is much more difficult,” says Manjita. “That’s why retailers feel they need Amazon’s support.”

However, there are real problems with the Amazon route, Mason argues. First, it’s very costly – retailers are handing over as much as 35% of their sales through the marketplace in what Sahu describes as an “Amazon tax”. The second issue is that it is very easy to get lost in the crowd on Amazon’s marketplace; it gets millions of visitors, but there is no guarantee any of them will find their way to your store.

This is why Mason advocates a standalone store approach. And the company claims its platform can give e-commerce businesses the simplicity and functionality they crave, without having to go through Amazon.

Broadly, its services sit under three pillars: merchandising, sales and promotion, and personalisation. In each of these areas, Mason runs a suite of tools to help businesses drive sales – to convert more site visitors into paying customers and to increase the amount they spend.

The platform offers both diagnostic support and recommendations, adds Sahu. “We can give you the data to tell you how you’re performing – how long people are staying on your site, for example, or where they’re stepping back from making a purchase,” she explains. “We also offer ‘playbooks’, which are essentially strategies for improving that performance, tailored to your business and the type of customers it serves.”

If that sounds too good to be true, Mason has statistics which suggests its approach can drive value. It has already signed up around 1,000 companies, which are seeing significant benefits from deploying the platform. Average order value rises by an average of 23% 30 days after deployment, Mason says, while session time rises 17% over the same period, and sales are up 35% after 60 days.

In addition to those uplifts, Mason points to its cost advantages. Retailers typically pay 0.25% of each purchase made using its infrastructure – a fee far removed from Amazon’s rates.

Mason founders Kausambi Manjita and Barada Sahu

Mason

It’s a proposition that appears to be working. Mason’s customer numbers are now growing at a rate of 15% a month, even before it has invested in sales and marketing support. The platform targets relatively established e-commerce retailers, rather than start-ups still trying to find the right market for their products, and then helps them to grow more aggressively.

“We are changing the game,” says Manjita. “Most brands are left with no option but to sell at marketplaces like Amazon and pay 35c for every dollar simply because running a profitable standalone direct-to-consumer store is just too hard. By democratising access to a complex tech stack, from data-driven merchandising, to sales automation, to personalisation, we are helping more entrepreneurs to stay independent.

Investors like the business too. Today’s funding round is led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners as well as Mana VC, Gaingels, Core91 and VH Capital. “In order to build a truly scalable outcome, the team is on a journey to create a self-serve platform wherein e-commerce brand owners could create, communicate and grow,” says Accel partner Subrata Mitra. “An upside to this: it allows them to go global.”

Certainly, Mason’s new capital gives it the power to step up its go-to-market activities. Until now, the company has largely been focused on product development. “Now we feel we have the right product, it’s time to invest in evangelising it,” adds Manjita.



Source link

Tags: AmazonBarada SahuindependenceKausambi ManjitaMasonOnlineretailersUrges

Related Posts

Building Tech With No Experience Taught Me This Key Skill | Entrepreneur
Business

Building Tech With No Experience Taught Me This Key Skill | Entrepreneur

September 1, 2025
Web3’s Speed Is No Longer Optional. It’s the Path to Adoption. | Entrepreneur
Business

Web3’s Speed Is No Longer Optional. It’s the Path to Adoption. | Entrepreneur

September 1, 2025
How Generative AI Is Completely Reshaping Education | Entrepreneur
Business

How Generative AI Is Completely Reshaping Education | Entrepreneur

September 1, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
Building Tech With No Experience Taught Me This Key Skill | Entrepreneur

Building Tech With No Experience Taught Me This Key Skill | Entrepreneur

September 1, 2025
Web3’s Speed Is No Longer Optional. It’s the Path to Adoption. | Entrepreneur

Web3’s Speed Is No Longer Optional. It’s the Path to Adoption. | Entrepreneur

September 1, 2025
How Generative AI Is Completely Reshaping Education | Entrepreneur

How Generative AI Is Completely Reshaping Education | Entrepreneur

September 1, 2025
How to Overcome These 7 Hidden Purchase Barriers | Entrepreneur

How to Overcome These 7 Hidden Purchase Barriers | Entrepreneur

September 1, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In