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Josh Halpern, CEO of Shaquille O’Neal‘s Big Chicken, has a track record of building successful brands with successful teams. That’s why Shaq, the Big Man himself, tapped Halpern to be Big Chicken‘s first top executive.
Big Chicken is a fast-casual restaurant chain that was co-founded by NBA legend Shaquille O’Neal. Big Chicken fuses Shaq’s home-cooked childhood favorite foods with popular flavors of the day.
The CEO Josh Halpern is a builder of teams, systems, and people. He has a track record with successful brands and creating diverse teams with a common thread of enjoying work and life.
“Think about ‘what is a brand?’ A brand really is the people that build the brand,” Halpern says to Restaurant Influencers host Shawn Walchef of CaliBBQ Media. “It’s a type of person that wants to leave their jersey in a better place when they come off the field. Right? And that’s really what I’ve sought to do.”
A partnership with esteemed athlete and engaging media personality Shaquille O’Neal on Big Chicken has proven to align seamlessly with the common thread of the other teams Halpern has built.
“One of the things that they said before I got here is we’re going to be about big fun and whatever that looks like…” says Josh Halpern about joining Big Chicken as its first chief executive officer.
One example of that mindset coming to fruition is Big Chicken having placement on Carnival Cruise Ships, where Shaquille O’Neal is officially the Chief Fun Officer.
“Working with Shaquille is unbelievable. It’s a ton of fun. It’s challenging. It’s rewarding.”
Before joining Big Chicken, Josh Halpern worked in various marketing and sales roles at companies like Anheuser-Busch. His career trajectory has been filled with big moments. And his path was changed forever with a single chance phone call.
“I just think back to that day in 2015,” he remembers. “Random 702 number calls. Imagine if I don’t pick up that call from Perry Rogers (JRS Hospitality)… I would be selling Budweiser somewhere in the US right now instead of doing what we’re doing in Big Chicken. “
What they’re doing is building a dominant food franchise with Big Chicken.
With Josh Halpern’s unwavering leadership and Shaq’s vision and spirit, Big Chicken is merely scratching the surface of what it will become.
Big ideas lead to big things.
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