Jessie Goodall, a dynamic force in the startup realm, shines as the Operations Manager and Chief of Staff at Besa mi vino, a pioneering Los Angeles-based venture celebrated for its female-led ethos and operated by a team of vibrant UCLA Bruins. With a strategic prowess and a knack for leadership, Jessie spearheads the marketing initiatives for groundbreaking product launches, including the innovative drinking game “Spin the Besa” available on Amazon. In addition to driving large-volume sales accounts, she plays a pivotal role in recruiting, onboarding, and mentoring a diverse team of Gen Z interns and graduates.
Navigating the entrepreneurial landscape as a Gen Z leader managing a predominantly Gen Z team has offered Jessie a unique vantage point in steering Besa mi vino towards success. Harnessing the collective energy and perspectives of her peers, Jessie has infused the company’s branding with authenticity, inclusivity, and sustainability—core values cherished by the Gen Z demographic. By championing real experiences and fostering a sense of community through engaging events, Besa mi vino has cultivated a loyal following among Gen Z consumers, particularly within the vibrant UCLA community.
Jessie’s adeptness in social media management reflects her intuitive understanding of the platforms and trends that resonate with Gen Z audiences. Embracing a playful and relatable brand voice, Besa mi vino connects authentically with its followers, offering a glimpse into the personalities behind the scenes. This approach has not only fostered deeper engagement but has also solidified the brand’s standing as a Gen Z favorite.
Beyond her contributions to Besa mi vino, Jessie’s leadership has garnered widespread recognition, earning her the prestigious LA’s Finest award from the Cystic Fibrosis Foundation for her professional achievements and commitment to leadership. Notably, her role as Head of Events for the Besa mi Vino x Warner Bro’s Women Empowerment Barbie Fashion Show garnered acclaim from the LA Tribune, further cementing her reputation as a trailblazer in her field.
In summary, Jessie Goodall’s innovative leadership at Besa mi vino exemplifies the power of Gen Z entrepreneurship, driving meaningful connections, and transformative experiences in the ever-evolving startup landscape.
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