Hidden Images in 40 Brand Logos | Entrepreneur

Hidden Images in 40 Brand Logos | Entrepreneur

May 7, 2023 / Brand Post /


Opinions expressed by Entrepreneur contributors are their own.

If you see strange things in logos, your eyes don’t deceive you. Companies play tricks on us all the time. Can you point out FedEx’s award-hogging hidden arrow? How about Hershey’s sweet sideways “kiss”? Ever notice Gillette’s razor-sharp covert blade?

The use of subliminal imagery is old hat for big brands. When it comes to logos, the most common form is the manipulation of negative space to reinforce core brand themes and key products and services. The hope, though often refuted by psychologists, is that hidden visuals will keep brands forefront in our mind’s eye, all the way to the checkout.



Source link

Posted in

Brand Post

Focused on highlighting innovative companies, visionary leaders, and growth driven organizations, We delivers strategically crafted stories that connect brands with a business minded audience. Each feature is developed to showcase expertise, credibility, and measurable impact within competitive industries.

Leave a Comment