The Entrepreneurs Weekly
No Result
View All Result
Thursday, July 3, 2025
  • Login
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
Subscribe
The Entrepreneurs Weekly
  • Home
  • BUSINESS
  • POLITICS
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
No Result
View All Result
The Entrepreneurs Weekly
No Result
View All Result
Home Business

Council Post: Hoping To Survive The Economic Downturn? Don’t Ignore These 3 Types Of Customers

by Brand Post
January 6, 2023
in Business
0
Council Post: Hoping To Survive The Economic Downturn? Don’t Ignore These 3 Types Of Customers
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter


By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform.

getty

As we enter 2023, the expected flow of economic forecasts is well underway. Some say the global recession is inevitable. Others acknowledge the changes in geopolitics and economics but are trying to find a silver lining.

Anyway, we’re all feeling the effects of the current financial crisis. But one thing is certain, now is not the time to retreat. Don’t stop marketing, and don’t forget about your customers during these difficult times.

Let’s figure out how we can generate more B2B opportunities while remaining understanding, supportive and empathetic to our prospects and clients.

Your clients and prospects feel it, too.

Costs are rising for businesses, but consumers are suffering even more. As a result of growing inflation and the cost of living, they feel battered and forced to change their buying habits.

It is our responsibility as entrepreneurs to think strategically. We need to focus on long-term results and try to maintain relationships with our customers long after the crisis is over.

As a B2B company, you can still generate opportunities while remaining empathetic to your target market. How? By appealing to the following three types of customers.

1. Go back to your lost deals.

These are leads you lost to competitors or leads that weren’t ready to commit at the time and have gone cold. Revisit those deals with a gentle nudge, reminding them you’re still there and ready to help when they’re ready. Show them your value as a company, how you can make their lives easier and help them become more profitable in this challenging environment.

2. Reach out to your past customers.

Take some time to reach out to past customers; ask how they’re doing and if there’s anything you can do for them during this time. This shows them that you care about their success even after the sale has been made. It also gives you an opportunity to learn more about what they need, so you can adjust your product or service accordingly. This helps build trust and loyalty, which can pay off dividends later on down the line.

3. Reconnect with your past leads.

Reach out to people who had expressed interest in your product or service before but never converted it into a sale. Ask them if they have any questions or if there’s anything else they might need from you in order for them to make a purchase decision now or in the future. They may be able to provide valuable feedback, which can help inform future business decisions such as adjusting pricing structures, offering new products, introducing discounts and so on.

Understanding who your customers are and what their needs are is key for any successful business, especially when budgets are tight and every penny counts. By focusing on these three kinds of customers—lost deals, past customers and past leads—it’ll be easier for businesses like yours to find opportunities even in this uncertain economy. When things get tough, attend to your customers’ needs and you’ll be able to thrive again.



Source link

Tags: CouncilCustomersDontDownturnEconomicHopingIgnorePostSurviveTypes

Related Posts

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur
Business

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

July 2, 2025
13 Jobs Without College or AI: Salaries Can Start at k+ | Entrepreneur
Business

13 Jobs Without College or AI: Salaries Can Start at $70k+ | Entrepreneur

July 2, 2025
How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur
Business

How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

July 2, 2025
  • Trending
  • Comments
  • Latest
Meet Amir Kenzo: A Well Known Musical Artist From Iran.

Meet Amir Kenzo: A Well Known Musical Artist From Iran.

August 21, 2022
Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

Behind the Glamour: Bella Davis Opens Up About Overcoming Adversity in Modeling

April 20, 2024
Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

Dr. Donya Ball: Pioneering Leadership Solutions for Tomorrow’s Challenges

May 10, 2024
Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

Nasiyr Bey’s Journey from Brooklyn to Charlotte: The Entrepreneurial Path to Owning a Successful Cigar Lounge

August 8, 2024
Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

Augmented.City Startup Developers Appeal To US Politicians With An Open Letter

0
U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

U.S. High Court Snubs Challenge To State And Local Tax Deduction Cap

0
GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

GOP Lawmaker Blames Biden For Russia-Ukraine War: Putin ‘Could never have Invaded’

0
Brad Winget’s Tips and Tricks on Having a Career in Real Estate

Brad Winget’s Tips and Tricks on Having a Career in Real Estate

0
Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

Chuck E. Cheese Is Opening an Arcade Concept for Adults | Entrepreneur

July 2, 2025
13 Jobs Without College or AI: Salaries Can Start at k+ | Entrepreneur

13 Jobs Without College or AI: Salaries Can Start at $70k+ | Entrepreneur

July 2, 2025
How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job | Entrepreneur

July 2, 2025
Microsoft Layoffs: Another 9,000 Employees Cut | Entrepreneur

Microsoft Layoffs: Another 9,000 Employees Cut | Entrepreneur

July 2, 2025

The EW prides itself on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

Transcending the bounds of Chicago to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

NEWS

  • Business
  • Politics
  • Entrepreneurship
  • Entertainment
Instagram Facebook

© 2024 Entrepreneurs Weekly.  All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • ENTREPRENEURSHIP
  • ENTERTAINMENT
  • POLITICS
  • BUSINESS
  • CONTACT US
  • ADVERTISEMENT

Copyright © 2024 - The Entrepreneurs Weekly

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In