At the heart of every great innovation lies a spark. For Geoff Abraham and Dane Hurtubise, this spark ignited during one of their insightful “founder dates.” Their shared vision for Spoken was to not just sell, but educate and inspire.
In today’s bustling digital realm, Spoken has emerged as a beacon of transparency, decoding the veiled practices of white labeling in furniture retail. Driven by Geoff and Dane, the platform has an intriguing origin story: a simple oversight involving an Urban Outfitters table, which in reality was another company’s product, sold at half the price elsewhere.
However, the impact of Spoken’s revelations was colossal, changing the way consumers look at products, thanks to a viral TikTok video that caught the attention of almost 13 million viewers.
Spoken’s Commitment to Consumer Education
Delving deeper than mere product aesthetics, consumer education deciphers the narrative behind the brand labels. Consumer education is more than brand loyalty—it’s about tracing a product’s true origin.
Geoff and Dane’s discoveries unearth the intricate world of products being sold under multiple brand names at varying prices. Their goal with Spoken is to uncover the maze of white labeling in the furniture industry and educate consumers on this often unknown phenomenon.
Why is Educating Consumers on the Market Equally as Important as Educating them on the Product?
Education about market practices is as crucial as product knowledge in empowering consumers to make informed decisions.
The unsettling reality is that consumers are often in the dark about the premium they pay for white-labeled items. Spoken believes in empowerment through transparency. Spoken’s furniture comparison capabilities go beyond just showcasing products; it equips consumers with the knowledge to identify potential market disparities.
Spoken’s Vision of the Future of Retail
Spoken aims to revolutionize retail by uncovering industry secrets and reshaping consumer perceptions.
The prevalence of white labeling isn’t limited to furniture; it spans multiple product categories, and Spoken’s ambition is to uncover them all. Spoken’s unique blended approach marries human intelligence with technological prowess, by offering real-time, comprehensive market insights.
Innovation in retail extends beyond products—it encompasses a holistic understanding of market trends and practices.
Geoff and Dane, untainted by traditional retail paradigms, bring a revolutionary viewpoint to the industry. Spoken’s agenda is expansive, shedding light not just on products, but on the larger retail environment.
Market Education While Labeling
The allure of branded products is undeniable. However, with the surge of white-labeled products, understanding their origins and real market value is paramount. Spoken, with a monthly user base of over 100,000, underscores the increasing consumer desire for genuine market knowledge. In this evolving retail landscape, It ensures that consumers traverse the market with both confidence and clarity.
Here is an example of how Spoken.io can benefit a consumer:
- You are looking to buy a new TV. You go to Spoken.io and search for “TVs.” Spoken.io shows you a list of TVs from different retailers, along with the prices. You see that you can get the TV you want for $50 less at Best Buy than at Amazon. You buy the TV from Best Buy and save $50.
If you are an online shopper, this is a great tool to help you save money and time. It is easy to use and can make online shopping a lot easier.
Conclusion
It helps people find the best deals on online shopping. It does this by comparing prices from different retailers and letting you know where you can get the lowest price. Spoken.io can benefit consumers in a few ways:
- It can help you save money. It can help you find the best deals on the things you want to buy. This can save you a lot of money, especially on big-ticket items.
- It can save you time. It does the work of comparing prices for you, so you don’t have to. This can save you a lot of time, especially if you’re shopping for a lot of different items.
- It can make online shopping easier. It makes it easy to find the best deals and compare prices. This can make online shopping less overwhelming and more enjoyable.
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