Posts by Brand Post
Studio Insider Founder Shares How a Hands-On Approach Leads
Entrepreneurs often have a hard time relinquishing control of their ideas and nascent business plans due to their closeness to their projects and the vast time and effort put into them. However, most experienced entrepreneurs know that allowing certain levels of collaboration and ongoing learning are key to pushing any business to the next level of…
Read MoreWhat These Sisters Can Teach You About Resilience and Compassion | Entrepreneur
It was an otherwise regular day in 2018 when Michelle Mokone made plans to attend a local market in Pretoria, South Africa. However, when a friend canceled, Michelle’s sister, Mo, volunteered to accompany her. What neither of them realized at the time was how that day would spark a new trajectory for the sisters, one…
Read More5 Ways to Change SEO Strategies in an AI Search Engine World | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Since Google Search first launched in 1998, there didn’t appear to be much change in the search engine landscape. Users typed in their query and were presented with a list of blue links. But now, the two largest search engines, Google and Bing, are making major changes…
Read MoreHow to Take Advantage of The Unexpected Rise of Micro-Influencers | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective…
Read MoreInstantly Build Rapport With Your Clients Using These 5 Hacks | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Building a good relationship with a client, built on mutual trust and respect, can take a long time. However, there are ways to kickstart the process and create a rapport far more quickly. That rapport can then be the foundation on which your years-long working relationship is…
Read MoreViral TikTok Video of Lowe’s Employee Leads to Resignation | Entrepreneur
After a TikTok video of him struggling to retrieve a large box went viral earlier this month, a Lowe‘s employee in Louisiana resigned from his position on February 17th. @spencerdesormeaux Just another day at Lowes with Kelly boy ? #lowes ♬ original sound – Spencer Desormeaux The video, which Business Insider reports had nearly four…
Read MoreMiller Lite Went Too Far Comparing Rival Products to Water | Entrepreneur
Despite their rep for running toward the silly and cartoonish, beer ads have rules to follow. The National Advertising Division (NAD) of the Better Business Bureau said Molson Coors broke those rules with a 2022 Miller Lite campaign. According to the agency, the company must pull the ads, which include the slogan, “light beer shouldn’t…
Read More3 Crucial First Steps You Need to Take to Nail Your PR Strategy | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common mistakes among well-intentioned clients looking for broader publicity. Executives come to PR firms looking for a magic bullet that will land them exposure. Little do they know that without these crucial steps,…
Read MoreHow to Control Your Brain for Optimal Functioning | Entrepreneur
Ben Angel, bestselling author of Unstoppable (Entrepreneur Press® 2018), CLICK, Sleeping Your Way to The Top in Business, and Flee 9-5, is Australia’s leading marketing authority. Founder of benangel.co, a site dedicated to providing entrepreneurs advanced online marketing courses and education, Ben provides easy-to-apply and even easier-to-understand strategies for reaching new customers with ease. Source link
Read More3 Ecommerce Trends You Need to Know in 2023 | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Ecommerce keeps getting more and more relevant to consumers’ day-to-day lives and is an increasingly essential component of corporate growth strategies. By 2026, Shopify predicts, global internet-fueled sales will exceed $8 trillion. That’s a more than 50% bump from 2021 figures, and no one quite knows where…
Read More