Opinions expressed by Entrepreneur contributors are their own.
In today’s competitive market, growing the number of clients may create management issues and inhibit your ability to focus on providing top-notch customer service. To grow your business, you must find ways to stand out from the crowd and offer value your competitors cannot match.
As a business owner, you wouldn’t want to turn away any business, but you also don’t want to sacrifice the quality of your services. Hiring more employees is one way to meet the demands of a growing clientele, but this can add significant overhead costs. Moreover, retaining quality talent can be difficult, as larger companies often poach good employees.
Partnering with a white-label provider is a cost-effective way to scale your business without high overhead costs. It is an effective solution to broaden your service portfolio and fill critical technology or labor gaps.
Consequently, here are seven ways white-label providers can help to improve your bottom line and contribute to the growth of your business.
Related: 5 Reasons White Labeling Is a Great Digital Marketing Strategy
1. Scale services quickly and easily
The focal point of any online service business is to provide services that help clients grow their businesses. As the demand for digital services has increased, so has the need for businesses to provide a broader range of services.
To remain competitive, companies need to offer more than just traditional services. For instance, if you own a digital marketing agency, you cannot restrict yourself to just search engine optimization, pay-per-click or social media marketing. Clients now expect companies to offer a comprehensive suite of digital services and funnel integration to help them achieve their desired results.
A full-service white-label provider can be a one-stop solution that businesses provide to their clients. Despite the industry you operate in, white-label providers offer a plethora of services that can help your business meet the needs of even the most demanding clients. This enables businesses to quickly and easily scale their service portfolio without making a significant investment in new resources.
Moreover, this strategy can also help companies to tap into new markets and geographies.
2. Reduce operational costs
Due to high inflation and a weak economy, many businesses are facing an uncertain future. To survive, business owners are finding ways to reduce their operational costs.
Running a successful company requires a significant investment in human resources, technology and permanent assets. Most companies also need to generate a healthy profit margin to reinvest in their business and drive growth. That’s where white-label providers can help.
White-label services are typically provided on a pay-as-you-go basis, which can help business owners save on upfront costs. They often have economies of scale that enable them to offer their services at a lower cost than agencies could provide on their own. Some providers also don’t require signing long-term contracts.
In addition, white-label providers bear the cost of tools and technologies. As a result, businesses can avoid the high costs associated with investing in new technology.
Related: 5 Myths and Facts About Private Label Products
3. Create additional revenue streams
The recent economic situation has made it more difficult for businesses to rely on traditional revenue sources. This has forced many businesses to look for new ways to generate revenue to stay afloat.
Creating additional revenue streams can be challenging, but a full-service white-label provider can help. They can provide businesses with an opportunity to generate revenue from new services and products.
Moreover, comprehensive providers often have additional resources and training to help businesses sell their services more effectively. Businesses can generate new revenue streams without compromising the quality of their existing services.
4. Improve marketing churn rate
Churn rate — the percentage of customers who cancel their services within a certain period of time — is a major issue for online businesses. According to a study by Recurly Research, B2C subscription businesses experience higher customer churn rates than B2B businesses. For digital marketing agencies, it goes up to 20%.
The reasons why customers may decide to cancel their services can vary, but it often has to do with the quality or performance of the services they’re receiving. If a business isn’t proactive in meeting its client’s needs, they’re likely to churn.
Veteran white-label providers usually have hundreds or thousands of projects under their portfolio and have accrued strategies to maintain clients. Their expertise can help to improve an agency’s marketing churn rate.
Related: Drop Shipping or White Labeling: Which Is Right For You?
5. Enhance service delivery
Market trends are constantly changing, and businesses need to change with them to remain relevant. This can be a challenge, especially for small businesses that don’t have the resources to invest in new services. The situation is even worse for digital marketing agencies.
Digital marketing platforms like Google and Facebook are constantly changing their algorithms. This impacts the way agencies need to deliver their services. Take Google’s recent helpful content update, for example. This update means that agencies need to create more helpful and informative content for their clients if they want to rank high in the search results.
As a result, businesses must continuously update their service delivery models to stay ahead of the curve.
White-label providers help online businesses enhance their service delivery. A good service provider will have the resources and expertise to keep up with the latest changes in the industry. This enables them to provide their clients with the best possible services.
6. Strengthen brand positioning and recognition
As mentioned earlier, today’s market is highly competitive. There are thousands of businesses out there vying for the attention of clients. To make matters worse, new businesses are popping up all the time.
In such a competitive landscape, businesses must have a strong brand. How you position yourself in the market will determine whether you can attract and retain clients.
Unfortunately, building a strong brand can be challenging, especially for small and even mid-size companies. You may not have the resources or expertise to develop an effective branding strategy.
That’s where white-label marketing can help. Their services can help businesses distinguish themselves from their competitors and build a strong brand that’s recognizable in the market. Not only will this help to attract new clients, but it will also help to retain existing ones.
Related: 5 Tips for Building a Strong Brand Identity
7. Access to tools and proprietary technologies
To successfully run and manage a business, you need to have access to a variety of tools and technologies. For instance, if you want to be able to track website visitors, manage social media accounts and create marketing campaigns, you need the right software.
The problem is that these tools and technologies can be expensive. They often require a monthly subscription and the costs can quickly add up. For small businesses, these costs can be prohibitive.
In addition, artificial intelligence and machine learning have become increasingly important in digital marketing. These technologies are being used to create more personalized and targeted marketing campaigns to acquire leads.
As an individual business owner, it can be difficult to keep up with the latest changes in the industry. You may not have the resources to invest in new tools and technologies.
Fortunately, white-label marketing providers can help. The right providers have access to the latest tools and technologies and are also heavily invested in artificial intelligence and machine learning to create more personalized marketing campaigns for their clients. Leading white-label providers also develop their own proprietary tools and technologies.
Moreover, they are experts in using these tools to deliver the most effective results.
In today’s distraction-filled, ever-changing market, businesses must fight harder than ever to capture and keep their customers’ attention.
White-label providers can help business to do just that. They have the resources and expertise to focus on the latest changes in the industry. This enables businesses to provide their clients with the best possible services at the most cost-effective price.
